60% is not surprising at all but we are still in the early days. I bet if we went back and looked at how much knowledge the population had in the 90s regarding the Internet wed see numbers close to this

Duh? Bitcoin? Study Shows Over 60% Of Global Population Are Ignorant About Crypto

“Consumer insights provider Toluna conducted a research that involved 10,500 individuals coming from four regions and 19 markets, aged 18 to 64 years old.

The study found out that Bitcoin and its fellow cryptocurrencies are the second most popular types of investment next to stocks after 57% of the respondents said they were aware of the asset class.

Despite this positive development for the digital currency space, a deeper dive into the result of the survey revealed 60% of those who participated did not understand what crypto is. Moreover, 28% of those surveyed said cryptocurrency is not a secure investment.

Additionally, 32% of the 10,500 respondents said they haven’t made any investment into the asset class as they lack full understanding of the full operating mechanism of cryptocurrencies.

The Toluna survey also confirmed that emerging countries are more welcoming of bitcoin and other cryptocurrencies.”

https://bitcoinist.com/bitcoin-many-are-still-ignorant-about-it/