Luxury Watchmaker Adds First Timepieces To A Blockchain

I thought this was pretty cool – and a divergence from the gloomy news we’ve been inundated with

Luxury Watchmaker Breitling Adds Its First Timepieces to a Blockchain

“The company has rereleased the watch, black and white ‘panda’ face and all, to a new generation and it’s doing something a bit different this time. Instead of offering a certificate of authenticity, the company is registering each watch on a private blockchain that will follow its provenance from owner to owner. As such, it’s a rare example of an enterprise blockchain project that made its way to real-world deployment; most corporate dabbling with distributed ledgers has resulted in little more than hype. ‘The Breitling Top Time Limited Edition will be the brand’s first watch offered with a blockchain-based digital passport, which confirms the authenticity and ownership of the watch with a single click,’ the company said in a press release. Breitling is using a blockchain from valuables registrar Arianee, a French company whose aim is to build ‘perpetual relationships between brands and owners.’ The solution ties the watch’s warranty to the watch itself and not to any paper trail, allowing owners to have their pieces serviced by authorized dealers based on the watch’s digital signature.”

Master Asked on March 30, 2020 in Blockchain.
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