How does email marketing contribute to customer retention?

Email marketing contributes to customer retention by maintaining regular communication with customers and providing personalized content that adds value. Through targeted email campaigns, businesses can offer promotions, share updates, and provide relevant information that keeps customers engaged. Personalization, such as addressing customers by name and tailoring content to their preferences, enhances the customer experience. An ebook writing service can help create comprehensive email marketing strategies, ensuring businesses deliver effective and engaging content that fosters long-term customer relationships.