CitiGroup is the latest name to be added to the list as we move one step closer each day towards mainstream, worldwide adoption:

Citigroup Becomes Latest Institution To Make Moves Into Crypto

The development is a shift in thinking for Citi, which has so far avoided involvement with the crypto asset space. The change in heart comes as it has become convinced of the future potential of the asset class, despite the chill of crypto winter.

“The world has changed a lot, you know with the macro environments and obviously markets have been suffering as a result of that,” said Luis Valdich, a managing director at Citi Ventures.

“Obviously, we are very prudent in terms of where to and how to deploy capital, but we’re absolutely active with lots of opportunities not only outside digital assets but also within the digital asset space, which we believe is here to stay.”

This can be also said of Citi’s rivals like JPMorgan, which was recently involved in a $20 million funding for Ownera, which is delivering an open-source decentralized protocol to allow instant trading across all asset classes.

Earlier this year, Fidelity Investments started offering employers the option to include Bitcoin in their employees’ 401(k) plans, while Goldman Sachs enabled customers to use Bitcoin as collateral when taking out a loan.

Earlier this year, Fidelity started giving employers the option to include Bitcoin in their employees’ 401(k) plans, while Goldman Sachs let customers use Bitcoin as collateral when taking out a loan.

Full article here: https://beincrypto.com/citigroup-becomes-latest-institution-to-make-moves-into-crypto/